Fill Your Empty Beds with AI-Powered Advertising at a Fraction of Agency Costs

CareAds works with all major advertising platforms where potential residents and their families are likely to be searching for care options. Our system seamlessly manages your campaigns across up to 18 different platforms, including:

Social Media Platforms
- Facebook
- Instagram
- TikTok
- Snapchat
- LinkedIn
- YouTube

Search Engines
- Google Search
- Google Display Network
- Bing/Microsoft Advertising
- Google Maps

Specialized Advertising
- Google Shopping
- Facebook Messenger
- WhatsApp Business
- Spotify Audio Ads

The advantage of our multi-platform approach is that we can find potential residents wherever they spend time online. Different age groups and demographics prefer different platforms - adult children of potential residents might be on Facebook, while younger family members might be on TikTok or Instagram.

You don't need separate accounts or expertise for each platform. CareAds handles all the technical setup, account management, and optimization across all these channels from one central system, ensuring your care home is visible to families at the exact moment they're looking for care options in your area.

Setting up your first campaign with CareAds is remarkably quick and straightforward, especially compared to traditional agency processes that can take weeks.The entire setup process takes approximately 60 minutes of your time, and your campaigns can be live within 24-48 hours. Here's the timeline breakdown:

1. Initial Setup (30-40 minutes):
- Provide basic information about your care home
- Answer some simple questions about your target audience and location
- Connect your website or share existing marketing materials (if available)

2. Account Connections (10-15 minutes):
- We'll guide you through connecting your business to the advertising platforms
- If you don't have existing ad accounts, we'll help create them

3. Campaign Review (10 minutes):
- Review the AI-generated ad content and campaign strategy
- Approve or request adjustments to the proposed campaigns

4. Launch Phase (24-48 hours):
- Our system handles all the technical setup across platforms
- Campaigns go through approval processes with each advertising platform
- Your ads begin appearing to potential residents and their families

After launch, the system runs automatically with continuous optimization. You'll only need to spend a few minutes each week reviewing performance and following up with the new enquiries CareAds generates for your care home.

No technical expertise or marketing knowledge is required - we've designed the process to be as simple and time-efficient as possible for busy care home operators.

Most care homes using CareAds begin seeing initial results within the first 1-2 weeks, with performance typically improving over time as our AI system optimizes your campaigns.

Typical Timeline for Results:

Days 1-7: Campaign launch and initial data collection
- Ads begin appearing across platforms
- Initial impressions and engagement metrics become visible
- Early clicks and website visits may occur

Days 8-14: First enquiries typically start coming in
- The system begins identifying which messages and platforms work best for your specific care home
- Initial enquiries from families actively seeking care options
- Early optimization adjustments based on performance data

Days 15-30: Performance optimization phase
- Consistent flow of qualified enquiries begins to develop
- AI system refines targeting based on which demographics are responding best
- Underperforming ads are automatically paused and replaced with better-performing variations

Days 30-60: Full optimization and consistent results
- Steady stream of enquiries from families looking for care in your area
- Predictable pattern of engagement and conversion
- System continues fine-tuning to improve cost per enquiry

Important Factors That Affect Timeline:

1. Your location and local competition - Areas with higher demand may see faster results
2. Your care home's unique selling points - Distinctive offerings can accelerate response rates
3. Seasonality in the care sector - Certain times of year naturally see higher search volumes
4. Your follow-up process - How quickly and effectively you respond to enquiries impacts conversion to residents

Remember that CareAds comes with a 30-day money-back guarantee. If you’ve launched your ads with a suitable budget and you're not seeing meaningful progress within the first month, you can request a full refund - giving you the confidence to try the system without financial risk.

Care homes using CareAds typically see exceptional return on investment, especially when compared to traditional marketing agencies. Here's what you can realistically expect:

Financial ROI Perspective

- Average cost per qualified enquiry: £30-£60 (compared to £100-£200+ with traditional agencies)

- Average cost per new resident acquisition: £300-£900 (depending on your location and follow-up process)

- Potential return: With the average UK care home fee at £800-£1,500 per week, just one new resident can generate £41,600-£78,000 in annual revenue

For example, a care home investing £97+VAT per month (Occupancy Starter plan) in the middle of a sizeable city might expect:
- 5-10 qualified enquiries per month

- 1-2 new residents per quarter

- Potential annual revenue increase of £83,200-£156,000 from just 2-4 new residents

Time ROI Perspective

- Time saved: 15-20 hours per month you would otherwise spend on marketing or agency management

- Reduced stress: No more worrying about whether your marketing is working

- Focus benefit: More time to concentrate on providing excellent care and running your business

Comparative ROI

- Versus traditional agencies: Save approximately £32,000+ annually (compared to typical agency fees of £3,000+ per month)

- Versus doing nothing: Each empty bed costs £800-£1,500 per week in lost revenue (£41,600-£78,000 annually)

- Versus DIY marketing: Significantly higher conversion rates and lower cost per acquisition than non-expert marketing attempts

Timeline for ROI Achievement

Most care homes break even on their CareAds investment within the first 1-2 months. After that, the system continues generating enquiries and new residents, creating ongoing positive returns.

Remember that results can vary based on factors like your location, fee structure, current occupancy, and how effectively you convert enquiries into residents. Our system focuses on delivering qualified enquiries from families actively seeking care - your team's follow-up process plays an important role in maximizing the final ROI.

We understand that trying a new marketing solution is a significant decision for your care home, which is why we've built several safeguards to protect your investment and ensure your satisfaction:

30-Day Money-Back Guarantee
If you're not seeing meaningful progress within your first 30 days, we offer a complete money-back guarantee. Simply let us know you're not satisfied, and we'll refund your payment in full - no questions asked.

No Long-Term Contracts
Unlike traditional marketing agencies that lock you into 6-12 month contracts, CareAds operates on a simple monthly subscription. If you're not happy with the results, you can cancel at any time without penalty or ongoing commitment.

Proactive Performance Review
If your campaigns aren't performing as expected, our system will automatically flag this for review. You can then request a performance review where we will:

1. Conduct a thorough analysis of your campaign performance
2. Identify potential barriers to success
3. Implement strategic adjustments to improve results
4. Provide specific recommendations for your care home


Dedicated Support

Our higher tier plans include access to our support team who can:

- Review your specific situation
- Provide guidance on improving campaign performance
- Offer suggestions for better converting enquiries into residents
- Help troubleshoot any technical issues

Optimization Assistance
Sometimes small adjustments can make a big difference. If results aren't meeting expectations, we can help with:

- Refining your target audience parameters
- Adjusting your geographic targeting
- Enhancing your ad creative and messaging
- Improving your website conversion elements (for higher-tier plans)

We're committed to your success because we understand the significant impact that proper occupancy has on your care home's sustainability. Our goal is to create a long-term partnership that consistently delivers value, not just to collect a monthly fee.

Remember, marketing is both an art and a science - sometimes it takes a little fine-tuning to get optimal results for your specific situation. We're with you every step of the way to ensure CareAds delivers the enquiries and residents your care home needs.

CareAds is committed to transparent pricing with no hidden costs. Here's a clear breakdown of our fee structure:

Monthly Subscription Fees:

- Occupancy Starter: £97+VAT per month
- Occupancy Builder: £247+VAT per month
- Occupancy Maximizer: £397+VAT per month
- Occupancy Maximizer + : £900+VAT per month

Optional Setup Assistance:

- For Occupancy Starter and Occupancy Builder plans, we offer an optional initial setup consultation for £150 (inc VAT). This service helps you connect your various advertising platform accounts and ensures everything is properly configured.

- The Occupancy Maximizer plan includes this setup assistance at no additional cost as part of the comprehensive package.

You can choose to handle the account connections yourself following our step-by-step guides if you prefer not to purchase the setup assistance.

Advertising Budget:
The only other cost is your actual advertising spend, which goes directly to platforms like Google and Facebook:

- You control your ad spend - Set a budget that works for your care home
- 100% of your ad budget goes to the platforms - We don't take a percentage
- Recommended starting budget - £300-£500 per month (adjustable based on your needs)
- Transparent reporting - See exactly how every pound is spent

No Other Hidden Costs:
- No long-term contracts
- No cancellation fees
- No upselling of unnecessary services
- No percentage taken from your ad spend
- No hidden performance fees

Cost Comparison:
Traditional marketing agencies typically charge:

- Setup fees: £1,000-£3,000
- Monthly management fees: £1,000-£1,500 per platform
- Percentage of ad spend: 15-20%
- Creative development fees: £500-£1,000 per campaign
- Reporting fees: £200-£500 per month

With CareAds, you pay only your fixed monthly subscription, the optional setup assistance (if needed), plus whatever you choose to spend directly on ads. This predictable cost structure makes budgeting simple and eliminates the financial uncertainty that often comes with marketing services.

Occupancy Starter (£97+VAT per month)

Core Features:
- AI-powered ad creation across 3 major platforms (Facebook, Instagram, Tik Tok)
- Automated campaign management and optimization
- Up to 3 ad campaigns running simultaneously
- Text Ads
- Image Ads
- Video Ads

Setup & Support:
- Self-guided setup with documentation
- Email-based technical support
- Guided setup documentation with video tutorials
- Optional setup assistance to connect ads accounts (£150 inc VAT)

Best for: Care homes with up to 30 beds looking for a cost-effective solution to generate enquiries


Occupancy Builder (£247+VAT per month)

Everything in Starter, plus:
- All 18 advertising platforms (including Google, YouTube, Bing, LinkedIn etc.)
- All ad campaigns running simultaneously
- Priority email support

Setup & Support:
- Email and online technical support

Best for: Care homes with 20-40 beds wanting more comprehensive marketing coverage


Occupancy Maximizer (£397+VAT per month)

Everything in Builder, plus:
- Dedicated account manager
- Monthly strategy calls
- Done for you ad creation for 6 major platforms
- Custom landing page recommendations

White-Glove Setup & Support:
- Included setup assistance (no additional fee)
- Dedicated onboarding specialist
- Priority phone, email, and online support

Best for: Larger care homes or small groups


Occupancy Maximizer + (£900+VAT per month)

Best for: Larger care homes or small groups with 40+ beds requiring maximum occupancy and premium support


All Plans Include:
- No long-term contracts (monthly subscription)
- 30-day money-back guarantee
- Direct control of your advertising budget
- Transparent performance reporting
- Access to the CareAds AI platform
- Regular system updates and new features

Remember that your advertising spend (the money paid directly to platforms like Google and Facebook) is separate from these subscription fees. We recommend a minimum ad spend of £300-£500 per month, though this can be adjusted based on your specific goals and location.

Yes, you can upgrade or downgrade your plan at any time. 

No, CareAds operates on a simple month-to-month subscription basis with no long-term commitments. You can cancel at any time without penalties or hidden fees. This flexibility allows you to try our service without being locked into an extended contract, unlike traditional marketing agencies that typically require 6-12 month commitments.

Our 30-day money-back guarantee is straightforward: All we ask is that you set up at least one campaign, add at least the minimum recommended budget and give it 30 days to work its magic.

After that, if you're not completely satisfied with CareAds, simply email our support team to request a refund. We'll process a full refund of your subscription fee with no questions asked.

The guarantee covers your CareAds subscription payment only (not your direct advertising spend with platforms like Google or Facebook). There are no complicated conditions or hoops to jump through - we stand behind our service and want you to feel confident giving CareAds a try without financial risk.

No, you don't need to provide your own images or content, though if you have them we recommend you do. 

CareAds' AI system will:

- Generate compelling ad copy tailored to your care home

- Access an extensive library of care-specific stock images

- Create custom visuals using AI image generation

- Produce videos and animations for your campaigns

Uploading your own photos of your care home, staff, or facilities will add a more personal touch to your campaigns and they may perform better because of this, but it’s entirely optional.

All content created is specifically designed to appeal to families looking for care options in your area.

You do. All advertising accounts (Google, Facebook, etc.) are created in your care home's name and remain 100% your property. 

CareAds simply connects to these accounts to manage campaigns on your behalf. If you ever decide to stop using CareAds, you retain full ownership and access to all accounts, campaign history, and data. This ensures you maintain complete control of your digital marketing assets at all times.

Cost Structure:

- CareAds: Fixed monthly fee starting at £97+VAT with no percentage of ad spend
- Traditional Agency: £3,000+ monthly retainers plus 15-20% of ad spend

Contract Terms:
- CareAds: Month-to-month subscription, cancel anytime
- Traditional Agency: Typically 6-12 month minimum contracts

Speed & Efficiency:
- CareAds: Campaigns live within 2-4 hours
- Traditional Agency: Often takes 2-4 weeks to launch campaigns

Technology:
- CareAds: AI-powered platform specifically designed for care homes
- Traditional Agency: Generic marketing approach adapted to care sector

Expertise:
- CareAds: Specialized in UK care home marketing with built-in best practices
- Traditional Agency: Often lacks care-specific expertise and understanding

Transparency:
- CareAds: Full visibility into performance through real-time dashboard
- Traditional Agency: Often limited reporting with delayed insights

Platforms Covered:
- CareAds: Manages up to 18 platforms simultaneously
- Traditional Agency: Typically specializes in just 2-3 platforms

Optimization:
- CareAds: Continuous AI-driven optimization 24/7
- Traditional Agency: Manual optimization during business hours only

CareAds combines the expertise of a specialized agency with the efficiency of AI technology at a fraction of the cost, all while focusing exclusively on the unique needs of care homes.

Yes, absolutely. CareAds is designed to complement your existing marketing activities rather than replace them. If fact we recommend you use CareAds alongside:

- Your existing website
- Print advertising in local publications
- Community outreach programs
- Referral partnerships with healthcare providers
- Social media management
- Email marketing campaigns
- Care home directories and listing sites

CareAds focuses specifically on paid digital advertising across multiple platforms, which often fills gaps in existing marketing strategies. The system can be configured to align with your current branding and messaging to ensure a consistent experience for potential residents and their families.

There's no need to abandon what's already working - CareAds simply adds another effective channel to your marketing mix.